Web Design Trends – 2013


Some web design trends have survived 2012 and some only now becoming popular. Whether you’re a small business owner, or a  web designer, these trends may help your understanding and direction.

Content Is King!

Google recently updated their algorithms so that pages without rich content were demoted out of the top spots. Valuable content for your site and the search engines will take notice.

Readers don’t want bad key phrase content. Search engines look for what your readers are looking for – good meaningful content. Developing a website built around content is much more likely to drive traffic, than sites where content was added as an afterthought.

Windows 8 Inspired: “Metro”

Windows 8 has inspired the growing focus on simple, content first design, many websites have assumed a similar design to the Windows 8 “Metro” theme. Whether you’re building a portfolio, or you’re running a blog, Metro has you covered with various layout options and the ability to dynamically organize your content so that it always flows and stacks. The Tile post type offers you the ability to create tiles with all manner of content types – buttons, gallery sliders.

Responsive web design (RWD)

A trend in 2012, RWD, or Responsive Web Design has carried over into 2013. A single design which uses CSS to adjust the site to display on different devices, such as tablets and cell phone hand held devices. The growth of tablet and smart phone internet access has lead designers to look for ways to produce uniformed quality in display and function to a braod base of devices without the need to download app’s or visit mobile sites.

Retina Display Support

Retina Display is Apple’s brand identity for its display with a higher pixel, liquid crystal density. According to Apple, Retina Display pixel density is high enough that pixilation is undetectable at normal viewing. Many web developers in 2013 have adopted higher resolution imagery and CSS responsive design to accommodate Retina Displays.

Infinite Scrolling

Sites like Pinterest, Facebook and Tumblr, support infinite scrolling, which is a site’s ability to load more content when a user scrolls to the bottom of the page. Infinite scrolling effect has been adopted to improve user experience, eliminating pagination and loading the content without forcing the loading of additional pages.

App Style Interface Design

Mobile app design, through widespread usage, has entered into web design. Most users are very familiar with App style interfaces in web design, and responsive design appears more familiar on mobile devicest.

CSS3 Effects

Designers are using the effects offered by this updated scripting language. CSS3 empowers designers to produce shadows, transparent elements, and animations, with a lightweight scripting language, rather than PNG transparent images or Flash, (which is not supported on iDevices).

James Chamberlain is Digital Media Consultant for 202 Edge (Powered by TBO.com).  James manages social media resources on; Facebook: http://www.facebook.com/james.d.chamberlain, Twitter: http://www.twitter.com/JDC352, LinkedIn: http://www.linkedin.com/in/chamberlain1966.  James can be contacted by phone: 813.394.8036 or email: jchamberlain@202edge.com.


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